Speak with Purpose on Purpose:  how leaders speak to create change

Monica Lunin at TEDx Springwood

Communication expert Monica Lunin delivers a talk at TEDx Springwood on the the power of leadership communication

Great leaders know that their words can be used to create change.

A good speech might be informative or entertaining but a great speech is transformational.

Often leaders are called upon to speak.  When this happens they should ask themselves one crucial question before creating their presentation –

What is it you are trying to achieve?

History offers us so many examples of transformational speeches and yet we remain sceptical that our own words can really make a difference.  Words, when assembled in the form of a speech can create change.

Talented orators have used the podium to advance the civil rights movement, to bring a new candidate to power, to galvanise communities and to generate action.

There are seminal speeches that linger in the cracks of history.

In my recent talk at TEDx Springwood I explore the four essential components of a speech that creates change, brought to life by revisiting the words of some great orators, including Ronald Reagan, Jacinda Ardern, Martin Luther King Jr, Queen Elizabeth I, Winston Churchill and Nelson Mandela.

But you don’t need to be a world leader, a CEO or even the president of your local bowls club to inspire change.  You just need to understand the essential components of a transformational message.